map citation guide

Quick answer: A directory is worth listing on if real customers in your area or trade use it, it lets you claim and edit your listing, it shows your details accurately, and it looks maintained and trustworthy. Directories that exist mainly to sell links, accept anything without checks, or cover a different country or trade are rarely worth your details. Every listing you create is something you have to keep accurate for years. That is a good reason to be selective. Use the eight criteria below to score any site before you hand over your business details. For lists of established free platforms, see our guide to free business listing sites ; this article is about judging any site, including ones not on that list. The 8 Criteria 1. Would a customer actually use it? The strongest test. Search for your service and town as a customer would. Directories that appear for those searches, or that people in your trade recommend, have real value whatever their effect on search engines. 2...